Brand management is a core communication function in marketing that includes analysis and planning in how to effectively position a brand in the market. Developing a good relationship with the target market is obviously essential to every business. The tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand.
Modern brand development can intersect with legal issues such as 'genericization of trademark'. The 'Xerox' Company continues to fight heavily in media whenever a reporter or other writer uses 'xerox' as simply a synonym for 'photocopy'. Should usage of 'xerox' be accepted as the standard English term for 'photocopy', then Xerox's competitors could successfully argue in court that they are permitted to create 'xerox' machines as well. Yet, in a sense, reaching this level of market domination is in itself a triumph of brand development, in that becoming so dominant typically involves a strong profit.
At HTML5 Web Designer, we understand the importance of a developing a strong, memorable brand. We spend the time to understand what makes your business unique in order to design a custom and impactful website that follows the tangible and intangible elements of your brand.